{"id":120,"date":"2024-02-06T16:53:36","date_gmt":"2024-02-06T13:23:36","guid":{"rendered":"https:\/\/entstudent.ir\/?p=120"},"modified":"2024-02-06T16:53:36","modified_gmt":"2024-02-06T13:23:36","slug":"%d8%b1%d9%88%d8%b4%d9%87%d8%a7%db%8c-%d8%a7%d9%81%d8%b2%d8%a7%db%8c%d8%b4-%d9%81%d8%b1%d9%88%d8%b4-%d9%88-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c","status":"publish","type":"post","link":"http:\/\/entstudent.ir\/?p=120","title":{"rendered":"\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc"},"content":{"rendered":"\n<p><strong>\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong><\/p>\n\n\n\n<p>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0622\u0646 \u0631\u0648\u0628\u0631\u0648 \u0634\u0648\u0646\u062f \u062a\u0627 \u0631\u0634\u062f \u0648 \u067e\u06cc\u0634\u0631\u0641\u062a \u062e\u0648\u062f \u0631\u0627 \u062a\u0636\u0645\u06cc\u0646 \u06a9\u0646\u0646\u062f. \u062f\u0631 \u0632\u06cc\u0631 \u0628\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u0648\u062b\u0631 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u062a\u0648\u062c\u0647 \u0648\u06cc\u0698\u0647\u200c\u0627\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u200c\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u200c\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646 \u0645\u0627\u0646\u0646\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u060c \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af\u060c \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0627\u0634\u06cc\u0627\u0621 \u0648 \u0648\u0627\u0642\u0639\u06cc\u062a \u0645\u062c\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u0627\u0632\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f (Dwivedi et al., 2020).<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0648 \u062c\u0630\u0627\u0628 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0648\u0628\u0644\u0627\u06af\u200c\u0646\u0648\u06cc\u0633\u06cc\u060c \u0648\u06cc\u062f\u06cc\u0648\u0647\u0627\u060c \u067e\u0627\u062f\u06a9\u0633\u062a\u200c\u0647\u0627 \u0648 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0634\u0646\u0627\u062e\u062a \u0628\u0631\u0646\u062f\u060c \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u06a9\u0645\u06a9 \u06a9\u0646\u062f (Hajli et al., 2020).<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u0648\u0633\u0639\u0647 \u0631\u0648\u0627\u0628\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0648\u0633\u0639\u0647 \u0631\u0648\u0627\u0628\u0637 \u0645\u0633\u062a\u062f\u0627\u0645 \u0648 \u0645\u0648\u062b\u0631 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (CRM) \u0648 \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u067e\u0633 \u0627\u0632 \u0641\u0631\u0648\u0634 \u0645\u0648\u062b\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u062d\u0641\u0638 \u0622\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f (Kumar et al., 2021).<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062a\u062c\u0631\u0628\u06cc:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0631\u0627\u0626\u0647 \u062a\u062c\u0631\u0628\u0647 \u0628\u06cc\u200c\u0646\u0638\u06cc\u0631\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u062a\u062c\u0631\u0628\u06cc\u060c \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627\u060c \u0646\u0645\u0627\u06cc\u0634\u06af\u0627\u0647\u200c\u0647\u0627 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062a\u062c\u0631\u0628\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u062f (Verhoef et al., 2020).<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0627\u06a9\u06cc\u062f \u0628\u0631 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0646\u0633\u0627\u0646\u06cc \u0648 \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0639\u062a\u0645\u0627\u062f\u060c \u062a\u0639\u0647\u062f \u0648 \u0641\u0631\u0648\u0634 \u06a9\u0645\u06a9 \u06a9\u0646\u062f (Panagiotopoulos et al., 2021).<\/li>\n<\/ul>\n\n\n\n<p>\u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627\u060c \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0646\u0627\u0633\u0628\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u062f\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0631\u0634\u062f \u0645\u0648\u0641\u0642\u06cc\u062a\u200c\u0622\u0645\u06cc\u0632 \u0622\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n<p><strong>\u0645\u0646\u0627\u0628\u0639:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., \u2026 &amp; Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55, 102211.<\/li>\n\n\n\n<li>Hajli, M. N., Sims, J., Zadeh, A. H., &amp; Richard, M. O. (2020). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 109, 221-233.<\/li>\n\n\n\n<li>Kumar, V., Ribeiro, J., &amp; Venkatesan, R. (2021). Customer experience management: A review, synthesis, and research agenda. Journal of the Academy of Marketing Science, 49(2), 161-174.<\/li>\n\n\n\n<li>Panagiotopoulos, P., Sarigiannidis, L., &amp; Stamati, T. (2021). Mobile customer relationship management: antecedents and consequences of adoption in the hotel sector. Information Systems Frontiers, 1-19.<\/li>\n\n\n\n<li>Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., \u2026 &amp; Li, T. (2020). Customer engagement in a digital world. Springer Nature.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0622\u0646 \u0631\u0648\u0628\u0631\u0648 \u0634\u0648\u0646\u062f \u062a\u0627 \u0631\u0634\u062f \u0648 \u067e\u06cc\u0634\u0631\u0641\u062a \u062e\u0648\u062f \u0631\u0627 \u062a\u0636\u0645\u06cc\u0646 \u06a9\u0646\u0646\u062f. \u062f\u0631 \u0632\u06cc\u0631 \u0628\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u0648\u062b\u0631 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u062a\u0648\u062c\u0647 \u0648\u06cc\u0698\u0647\u200c\u0627\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a: \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[69,5,13,11,12,6,8,3,10,4],"class_list":["post-120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-58","tag-69","tag-5","tag-13","tag-11","tag-12","tag-6","tag-8","tag-3","tag-10","tag-4"],"_links":{"self":[{"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/posts\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120"}],"version-history":[{"count":2,"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/posts\/120\/revisions"}],"predecessor-version":[{"id":123,"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/posts\/120\/revisions\/123"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/media\/121"}],"wp:attachment":[{"href":"http:\/\/entstudent.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}