{"id":134,"date":"2024-02-06T17:08:18","date_gmt":"2024-02-06T13:38:18","guid":{"rendered":"https:\/\/entstudent.ir\/?p=134"},"modified":"2024-02-06T20:56:20","modified_gmt":"2024-02-06T17:26:20","slug":"%d9%86%da%a9%d8%a7%d8%aa-%da%a9%d9%84%db%8c%d8%af%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a7%d8%b1%d8%aa%d9%82%d8%a7%d8%a1-%da%a9%db%8c%d9%81%db%8c%d8%aa-%d9%85%d8%ad%d8%b5%d9%88%d9%84%d8%a7%d8%aa-%d9%88","status":"publish","type":"post","link":"http:\/\/entstudent.ir\/?p=134","title":{"rendered":"\u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0642\u0627\u0621 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u062f\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc"},"content":{"rendered":"\n<p><strong>\u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0642\u0627\u0621 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u062f\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627<\/strong><\/p>\n\n\n\n<p>\u0627\u0631\u062a\u0642\u0627\u0621 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u06cc\u06a9\u06cc \u0627\u0632 \u0639\u0648\u0627\u0645\u0644 \u0645\u0647\u0645 \u062f\u0631 \u0631\u0634\u062f \u0648 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u0633\u062a. \u062f\u0631 \u0632\u06cc\u0631 \u0628\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0642\u0627\u0621 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u0623\u06a9\u06cc\u062f \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062f\u0631\u06a9 \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u0627\u0646\u062a\u0638\u0627\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0627\u0631\u0627\u0626\u0647 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u06cc\u200c\u0646\u0638\u06cc\u0631\u060c \u0627\u0632 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0631\u062a\u0642\u0627\u0621 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u0628\u0627 \u0628\u0647\u0628\u0648\u062f \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0645\u062d\u0648\u0631\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u062a\u062c\u0631\u0628\u0647 \u0631\u0627 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f (Lemon &amp; Verhoef, 2019).<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646 \u0645\u0627\u0646\u0646\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u060c \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0627\u0634\u06cc\u0627\u0621\u060c \u0648\u0627\u0642\u0639\u06cc\u062a \u0627\u0641\u0632\u0648\u062f\u0647 \u0648 \u062f\u06cc\u06af\u0631 \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u060c \u0628\u0647\u0628\u0648\u062f \u06a9\u0627\u0631\u0627\u06cc\u06cc \u0648 \u06a9\u0627\u0647\u0634 \u062e\u0637\u0627\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f (Ting et al., 2021).<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0622\u0645\u0648\u0632\u0634 \u0648 \u062a\u0648\u0633\u0639\u0647 \u067e\u0631\u0633\u0646\u0644:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0622\u0645\u0648\u0632\u0634 \u0648 \u062a\u0648\u0633\u0639\u0647 \u067e\u0631\u0633\u0646\u0644 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0641\u0646\u06cc \u0648 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u06cc\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0631\u062a\u0642\u0627\u0621 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u067e\u0631\u0633\u0646\u0644 \u0622\u0645\u0648\u0632\u0634 \u062f\u06cc\u062f\u0647\u200c\u062a\u0631 \u0648 \u0645\u0627\u0647\u0631\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647\u0628\u0648\u062f\u200c\u0647\u0627\u06cc \u0645\u062f\u0627\u0648\u0645 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u0646\u062f (Kumar &amp; Reinartz, 2021).<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u062f\u0627\u0648\u0645:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062f\u0627\u0648\u0645 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0648 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0628\u0627\u0632\u062e\u0648\u0631\u062f\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0632 \u0627\u0647\u0645\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641\u060c \u0627\u06cc\u062c\u0627\u062f \u0628\u0647\u0628\u0648\u062f\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u0648 \u0628\u0647\u0628\u0648\u062f \u0645\u0633\u062a\u0645\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f (Gummesson et al., 2019).<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u0648\u0633\u0639\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u06cc\u0641\u06cc\u062a:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627 \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u06cc\u0641\u06cc\u062a \u0645\u0627\u0646\u0646\u062f \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f ISO 9001 \u0648 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0645\u062f\u0627\u0648\u0645 \u0645\u0627\u0646\u0646\u062f Six Sigma \u0648 Lean \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0645\u062f\u0627\u0648\u0645 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f (Linderman et al., 2019).<\/li>\n<\/ul>\n\n\n\n<p>\u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647\u0628\u0648\u062f \u0645\u0633\u062a\u0645\u0631\u06cc \u062f\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u062e\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u0648 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0628\u0631\u0633\u0627\u0646\u0646\u062f.<\/p>\n\n\n\n<p><strong>\u0645\u0646\u0627\u0628\u0639:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gummesson, E., Mele, C., &amp; Polese, F. (2019). Customer-dominant logic: foundations and implications. Journal of the Academy of Marketing Science, 47(1), 161-177.<\/li>\n\n\n\n<li>Kumar, V., &amp; Reinartz, W. (2021). Customer relationship management: Concept, strategy, and tools. Springer Nature.<\/li>\n\n\n\n<li>Lemon, K. N., &amp; Verhoef, P. C. (2019). Understanding customer experience throughout the customer journey. Journal of Marketing, 83(5), 5-26.<\/li>\n\n\n\n<li>Linderman, K., Schroeder, R. G., Zaheer, S., &amp; Choo, A. S. (2019). Six Sigma: a retrospective and prospective review. Journal of Operations Management, 65(1), 13-27.<\/li>\n\n\n\n<li>Ting, S. L., Joglekar, N. R., Wu, S. K., &amp; Yip, N. M. (2021). Innovation with digital and artificial intelligence: a review and research agenda. Journal of Business Research, 128, 687-699.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0642\u0627\u0621 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u062f\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0627\u0631\u062a\u0642\u0627\u0621 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u06cc\u06a9\u06cc \u0627\u0632 \u0639\u0648\u0627\u0645\u0644 \u0645\u0647\u0645 \u062f\u0631 \u0631\u0634\u062f \u0648 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u0633\u062a. \u062f\u0631 \u0632\u06cc\u0631 \u0628\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0642\u0627\u0621 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f: \u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647\u0628\u0648\u062f \u0645\u0633\u062a\u0645\u0631\u06cc \u062f\u0631 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[82,5,13,11,12,6,8,9,83,3,10,4],"class_list":["post-134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-58","tag-82","tag-5","tag-13","tag-11","tag-12","tag-6","tag-8","tag-9","tag-83","tag-3","tag-10","tag-4"],"_links":{"self":[{"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=134"}],"version-history":[{"count":2,"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/posts\/134\/revisions"}],"predecessor-version":[{"id":145,"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/posts\/134\/revisions\/145"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=\/wp\/v2\/media\/135"}],"wp:attachment":[{"href":"http:\/\/entstudent.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/entstudent.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}